Case Studies
Systems we've built
A look at the kind of infrastructure SaaSmi builds — and the operational problems each system was designed to solve.
Website + CRM + Automations
Home services company: from missed calls to booked jobs
- The situation
- Leads called after hours and never heard back. Form fills sat in a shared inbox for days.
- The build
- New conversion-focused website, GoHighLevel pipelines, missed-call text-back, and instant SMS follow-up on every form submission.
- The result
- Every lead now gets a response within seconds, with source attribution recorded on each contact.
Paid Ads Infrastructure
Local clinic: ad spend with no attribution
- The situation
- Running Google and Meta ads with no conversion tracking — optimizing on clicks instead of booked appointments.
- The build
- Campaign-specific landing pages, GA4 + Google Ads + Meta Pixel conversion events, UTM capture into the CRM.
- The result
- Ad platforms now optimize against real bookings, and every contact shows which campaign produced it.
AI Agents + Booking
Service business: after-hours inquiries going cold
- The situation
- Most website visits happened evenings and weekends, when nobody could answer questions or book appointments.
- The build
- AI chat agent trained on the business's services and pricing logic, connected directly to the booking calendar.
- The result
- Visitors get instant answers and can book at any hour — without adding staff.
Detailed case studies with client names and metrics are shared on strategy calls.
Want a system like this for your business?
Start with a clear audit of your website, CRM, lead flow, and automation opportunities.